When Connie, the founder of Start Loving Life, approached me, her social media presence was sporadic and lacking the engagement necessary to grow her brand. As a life coach specializing in teen life coaching, Connie’s mission is to teach her clients to love themselves and their lives through her Start Loving Life program. However, her inconsistent social media activity was not reflecting the impact of her work, and she struggled to find the time to create and post content regularly.

Connie’s presence was limited to Instagram and Facebook, where she posted content once every few weeks. The lack of time and consistency was a significant barrier to building brand recognition and fostering a community around her program. She needed a solution that would not only elevate her online presence but also free up her time to focus on what she does best—coaching.

Connie’s primary objectives were clear: enhance brand recognition, grow and engage a community, and establish a consistent presence across multiple platforms.

We started by posting daily on Instagram and Facebook, ensuring that her content was not only consistent but also aligned with her brand’s messaging and visually appealing. As her online presence began to stabilize, we expanded her reach by introducing new platforms. Over the following months, Connie’s brand established a full and active presence on TikTok, YouTube, Pinterest, LinkedIn, and Google Business.

The most notable growth occurred on TikTok, where Connie’s videos geared towards teens resonated deeply, helping her connect with her target audience in a meaningful way.

In just 6 months, Connie’s content reached over 83,000 profiles and made 170,000 impressions across all platforms. TikTok became her most engaged community, allowing her to directly address the challenges faced by teens and provide actionable advice through short, impactful videos.

We have been working together for 11 months, during which time Connie’s social media presence has been transformed from sporadic posts on two platforms to a vibrant, multi-platform strategy that actively engages her community.

This case study highlights the importance of consistency in social media management and the value of freeing up time for business owners to focus on what they truly love. By taking over Connie’s social media, we were able to create a strong, engaging online presence that not only enhanced her brand but also allowed her to dedicate more time to growing her business and helping her clients Start Loving Life.